SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - FASHION INDUSTRY

Excited to share our 3rd report of series "Secrets to Success for Emerging Chinese Brands" - Fashion industry, co-created with Daxue Consulting.

This time we looked into 4 Chinese emerging fashion brands from different categories, and see how they leverage the fashion trends in China:

1. Fashion industry overview

2. Case study

👙 NEIWAI #内外

A lingeire brand that makes the most use of the feminism trend.

🧘 MAIA ACTIVE

An activewear brand that many people compared it with Lululemon, but with Asian fits

👟 Li-Ning #李宁

An old sports brand successfully renews itself with the trend of Guochao (国潮)

✨ YIN #隐

A jewelry brand that redefines the gold

📩 DOWNLOAD 58 pages of full report HERE !