Excited to share our 3rd report of series "Secrets to Success for Emerging Chinese Brands" - Fashion industry, co-created with Daxue Consulting.
This time we looked into 4 Chinese emerging fashion brands from different categories, and see how they leverage the fashion trends in China:
1. Fashion industry overview
2. Case study
👙 NEIWAI #内外
A lingeire brand that makes the most use of the feminism trend.
🧘 MAIA ACTIVE
An activewear brand that many people compared it with Lululemon, but with Asian fits
👟 Li-Ning #李宁
An old sports brand successfully renews itself with the trend of Guochao (国潮)
✨ YIN #隐
A jewelry brand that redefines the gold
📩 DOWNLOAD 58 pages of full report HERE !