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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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When AI Meets Beauty: What Brands Should Learn from Doubao’s Shopping Link Strategy
The AI platform Doubao (豆包), developed by ByteDance, has begun seamlessly connecting user queries with direct shopping links on its parent short-video platform Douyin (抖音, the Chinese Tik Tok), delivering a new model for beauty-commerce integration.
Oct 28
DTC品牌拆解 | 前欧莱雅高管创立的定制化护发品牌，如何做到年收入4550万美金？
在当今竞争激烈的护发护肤市场中，一个品牌如何能够脱颖而出，实现年收入4550万美金的壮举？Prose，这个由前欧莱雅高管创立的定制化护发品牌.本文将应用双盈咨询WWW.HER品牌拆解模型，深入分析Prose的品
Dec 9, 2024
Comfy: Lessons from China's Fastest-Growing Skincare Brand
Will the earliest and longest Double 11 be the rebound point of Chinese consumer market? Honestly, we can't answer that question...
Oct 24, 2024
Chinese Brands Mastering / Misstepping in Olympics Marketing
The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...
Sep 5, 2024
The Rise of "Brand Persona" in China: Engaging Young Consumers
Recently, the "employee ID badge" trend has taken off on Xiaohongshu (Little Red Book). This trend involves young generations identifing...
Jul 31, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - FASHION INDUSTRY
Excited to share our 3rd report of series "Secrets to Success for Emerging Chinese Brands" - Fashion industry, co-creat ed with Daxue...
Jul 1, 2021
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