China has yet to produce a retailer with the authority, bargaining power, and brand aggregation capabilities of Sephora, Space NK, or Ulta Beauty. The reasons are structural, historical, and deeply linked to how China’s beauty economy developed.

The AI platform Doubao (豆包), developed by ByteDance, has begun seamlessly connecting user queries with direct shopping links on its parent short-video platform Douyin (抖音, the Chinese Tik Tok), delivering a new model for beauty-commerce integration.

Will the earliest and longest Double 11  be the rebound point of Chinese consumer market? Honestly, we can't answer that question...

Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...

Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints ...

November 11, also known as Double 11 , the most important shopping festival in China , is the crucial holiday that drives sales...

How does Crossover Marketing creatively awaken Gen-Z consumers?

Top marketing campaign cases in February.

Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...