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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Comfy: Lessons from China's Fastest-Growing Skincare Brand
Will the earliest and longest Double 11 be the rebound point of Chinese consumer market? Honestly, we can't answer that question...
Oct 24, 2024
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
Nov 3, 2023
CASES | Empathetic Mother's Day Marketing - Tmall, Proya & Midea
Objects, scents, colors, memories associated with mothers shape our perception of her image. Similarly, various elements and touchpoints ...
May 31, 2023
INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11 , the most important shopping festival in China , is the crucial holiday that drives sales...
Nov 13, 2022
CASES | 999 × WPS Office Wishing Pool, DHC × Minions Blind Box, Xianyu × "Seafood Market"
How does Crossover Marketing creatively awaken Gen-Z consumers?
Sep 30, 2022
CASES | OPPO, Florasis, LA ROCHE-POSAY, McDonald's and more
Top marketing campaign cases in February.
Mar 3, 2022
CASES | GIRLCULT's Product "Funeral", KFC x POPMART Blind Box and To Summer's New Courtyard Store
Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...
Jan 19, 2022
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
May 21, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
May 2, 2021
A trending beauty concept in 2021 in China - Microbiome skincare.
If you search Microbiome Skincare on RED / Xiaohongshu , you will find 6300+ related posts and 100+ related products. Skin’s microbiome...
Apr 7, 2021
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