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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Brand Merch: From "Freebies" to Main Course
In China's consumer market, paying for brand merchandise (品牌周边) is no longer a niche hobby, but fast becoming mainstream. Shoppers are...
Aug 19
“Underarm Hair Freedom”: What a Viral Xiaohongshu Trend Reveals About Gen Z Feminism in China
On Xiaohongshu, the lifestyle platform at the heart of China’s Gen Z culture, a new kind of beauty trend is taking over, and it’s not...
Jul 21
Female influencers empower China's "She Economy."
This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.
Mar 20
How Brands Leverage the Year of Snake?
Three Core Marketing Strategies for the 2025 Year of the Snake.
Feb 13
Chinese Dreamcore: Why Nostalgia Marketing to Win Over Gen Z?
In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...
Jan 20
Beyond Viral: Decoding 2024's Top Trends and Case Studies on Xiaohongshu and Bilibili
As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.
Dec 20, 2024
Win Over Chinese Consumers with Localized Marketing Strategies
As the world shifts post-pandemic, there’s been a growing trend toward discovering local joys and experiences. This has sparked the rise...
Oct 31, 2024
The Rise of "Brand Persona" in China: Engaging Young Consumers
Recently, the "employee ID badge" trend has taken off on Xiaohongshu (Little Red Book). This trend involves young generations identifing...
Jul 31, 2024
Navigating Influencer Marketing Targeting Gen Z on Bilibili
ABOUT BILIBILI ⚫ Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Apr 28, 2024
Understand Chinese Gen Z Consumers and Create Branded IP
In recent times, Chikawa has taken the Chinese social media landscape by storm. This Japanese comic series, featuring endearing charact...
Apr 28, 2024
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