The absence of subscription models in China is not due to technological limitations or lack of platform capability. Instead, it is rooted in deep structural differences: ● China skipped credit cards ● Consumers distrust auto-pay ● Brand loyalty is low ● Promotions dominate shopping behavior ● Consumers prefer high control and flexibility

In recent years, a fascinating cultural shift has swept across China’s consumer landscape — the rise of mystical consumption. More than just superstition, this trend reflects a deep yearning among young people for meaning, comfort, and hope in uncertain times.

In China's consumer market, paying for  brand merchandise (品牌周边)  is no longer a niche hobby, but fast becoming mainstream. Shoppers are...

A recent social media trend in China has taken the internet by storm: “经济上行的美” — the aesthetics of economic upturn . On Xiaohongshu...

From Guide to Community: Passive Browsing → Active Participation

Brands invest in Xiaohongshu influencer seeding, create buzz. Yet when it comes to actual sales, there’s little to show for it: no clear conversion, and certainly no repeat purchases. So what’s going wrong?

In China’s hyper-competitive consumer market,  price wars  are no longer isolated incidents—they are now business as usual. In the...

Since “TikTok refugees”  flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...

In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...

This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".