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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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SOCIAL MEDIA | Connect With Chinese Gen Z on Bilibili
ABOUT BILIBILI Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Mar 29, 2024
BRAND CASE | Repositioning of an Old Generation Car Brand
ABOUT WULING "Not a girl's car" ⚫ Wuling is a Chinese automobile brand specialized in compact and affordable vehicles. ⚫ Its brand...
Dec 26, 2023
2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
Nov 3, 2023
CASES | Win Gen-Z's Heart with Your Bilibili Brand Accounts
Bilibili is a major social media platform in China, especially popular among young Gen-Z users. It has its own unique culture and...
Sep 28, 2023
CASES | Mobile Game Diablo Immortal's Brand Image Dilemma
Differences in game marketing localization in China and the Western World
Oct 31, 2022
INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...
Mar 21, 2022
CASES | GIRLCULT's Product "Funeral", KFC x POPMART Blind Box and To Summer's New Courtyard Store
Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...
Jan 19, 2022
CASES | The Most Romantic Guochao Co-branding Cases with China Aerospace Cultural IPs
While you may be used to seeing amazing co-branding campaigns with NASA, we notice a rising popularity of China Aerospace culture among...
Sep 27, 2021
Trending Keywords in 2020 on China Social Platforms
2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...
Jan 15, 2021
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....
Dec 16, 2020
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