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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
Feb 20, 2020
2020 Trending in China
Some key trends of China market we forecast for the coming 2020
Feb 13, 2020
BREAKING!! RED Content producer center launched with important updates
Important updates for brands and more opportunities
Jan 16, 2020
How do luxury brands reach young customers?
A crossover between Louis Vuitton and League of Legends Game.
Jan 16, 2020
A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
Dec 24, 2019
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
Dec 17, 2019
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
Dec 9, 2019
New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
Nov 28, 2019
Case Study - UNIQLO's digitalization
During this year’s 11.11, UNIQLO has achieved several records - Ranking No. 1 in Women’s Wear, Men’s Wear and Underwear categories.
Nov 18, 2019
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
Sep 9, 2019
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