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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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From "Guide" to "Community": What Xiaohongshu’s New Slogan Tells Us About the Future of Content and Brands
From Guide to Community: Passive Browsing → Active Participation
Aug 1
From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...
Sep 29, 2024
How Do Brands Choose Suitable Social Media Platforms in China?
The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...
Jun 24, 2024
WHITEPAPER | How Brands Adopt the Live Streaming Trend on Red?
ABOUT AFU A Declining Brand Afu is a 20-year-old Chinese skincare brand that specializes in essential oils. It was once a top domestic...
May 23, 2024
Navigating Influencer Marketing Targeting Gen Z on Bilibili
ABOUT BILIBILI ⚫ Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Apr 28, 2024
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...
Jan 31, 2024
RED TRENDS | Strengthening Control of Contents
Click here to download the full report FOR FREE! • RED is a popular social media and e-commerce platform in China. The ‘Chinese...
Nov 30, 2023
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
INSIGHT | China Marketing Laws
Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...
Apr 7, 2022
INSIGHTS | Where is Xiaohongshu heading to?
After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...
Feb 24, 2022
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