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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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The Rise of "Brand Persona" in China: Engaging Young Consumers
Recently, the "employee ID badge" trend has taken off on Xiaohongshu (Little Red Book). This trend involves young generations identifing...
Jul 31, 2024
CASES | Mother's Day Marketing: Beyond the Role of Mom
With the dust settled on this year's Mother's Day celebrations, it's time to reflect on the marketing campaigns that made waves in the...
May 23, 2024
WHITEPAPER | How Brands Adopt the Live Streaming Trend on Red?
ABOUT AFU A Declining Brand Afu is a 20-year-old Chinese skincare brand that specializes in essential oils. It was once a top domestic...
May 23, 2024
Understand Chinese Gen Z Consumers and Create Branded IP
In recent times, Chikawa has taken the Chinese social media landscape by storm. This Japanese comic series, featuring endearing charact...
Apr 28, 2024
SOCIAL MEDIA | Connect With Chinese Gen Z on Bilibili
ABOUT BILIBILI Bilibili is often described as a combination of YouTube and Netflix, as it offers a wide range of user-generated...
Mar 29, 2024
INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
Jul 6, 2023
CASES | OPPO, Florasis, LA ROCHE-POSAY, McDonald's and more
Top marketing campaign cases in February.
Mar 3, 2022
CASES | GIRLCULT's Product "Funeral", KFC x POPMART Blind Box and To Summer's New Courtyard Store
Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...
Jan 19, 2022
REPORT | 10 Gen Z Lifestyle Trends in China 2021
Been curious about the young Chinese consumers? Read the latest released report you can not miss 🔵 10 Gen Z Lifestyle Trends in China...
Oct 28, 2021
Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
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