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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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Insight articles
BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
We show you trends, understand how customers behave, and beat competitors by making smart choices and effective marketing plans.
CASES
Sharing successful and controversial cases from different brands on multiple platforms.
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Xiaohongshu/RED report - 10 New Trends on Female Lifestyle in 2021
1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...
Mar 22, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY
We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....
Mar 16, 2021
2020 Highlight Moments for Double V
2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...
Dec 23, 2020
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...
Dec 17, 2020
The secret of Perfect Diary's success in China market
As we all know that Perfect Diary has become one of the most successful domestic makeup brands. What ‘s the secret of Perfect Diary’s...
Dec 10, 2020
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...
Dec 9, 2020
The secret of success that emerging C-Beauty brands didn’t tell you
Our founder, Miro Li, was invited by @Daxue Consulting giving some insights about China market. The quick Q&A talked about Chinese...
Dec 3, 2020
Podcast with China Business Cast
Our founder Miro Li was invited by China Business Cast to record a podcast on the topic of social commerce in China. China Business Cast...
Sep 15, 2020
Is RED / Xiaohongshu replacing OTA platforms?
According to a report released by Bigdata Research, XHS has become the most influential platform when consumers are making travel...
Aug 12, 2020
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
Jul 24, 2020
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
Apr 28, 2020
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...
Apr 24, 2020
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?
Apr 22, 2020
What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.
Apr 15, 2020
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.
Mar 18, 2020
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added
Mar 11, 2020
When sales are becoming KOL/KOC
Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...
Mar 10, 2020
Perfect Diary x Austin Li's pet dog
As many of you know, Austin is a top beauty KOL in China and has been working with many international brands including Chanel, Guerlain,...
Mar 6, 2020
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?
Feb 20, 2020
2020 Trending in China
Some key trends of China market we forecast for the coming 2020
Feb 13, 2020
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