top of page
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!
Insight articles
Search
China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall Global
With the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...
Jul 26, 2018
Hitting hurdles on Xiaohongshu (RED)? Why don't others?
While Xiaohongshu is becoming one of the most popular apps amid Chinese millennials, a large number of new brands thrust themselves into...
Jul 18, 2018
Xiaohongshu 101 with Elaine Wong of Double V. Consulting
Double V China eCommerce on China Influencer Marketing Podcast, hosted by Lauren Hallanan! In this episode we cover the basics of...
Jul 6, 2018
How to Engage Millennials on Xiaohongshu? (W/ Case study)
Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...
Jul 4, 2018
Who are the real RED KOLs?
Recently a lot of people ask me about Xiaohongshu marketing and how to choose the right KOL. RED is a very special social platform with...
Jul 2, 2018
How New Brands Take Part in 11.11. (Double 11) through XiaoHongShu?
All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...
Jun 26, 2018
Last Chance For Newbies To Join 11.11 China Sale 2018
So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....
Jun 22, 2018
Is XiaoHongShu For You? From the perspective of eCommerce & Branding
When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...
Jun 12, 2018
Meet the 2018 Chinese Consumers (Believe me, it is different...)
The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....
Jun 5, 2018
Drive Sales in China with eCommerce and KOL marketing Hong Kong
Uplab 11th April, 2 - 6 pm Event closed
Apr 11, 2018
bottom of page