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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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CASES | 999 × WPS Office Wishing Pool, DHC × Minions Blind Box, Xianyu × "Seafood Market"
How does Crossover Marketing creatively awaken Gen-Z consumers?
Sep 30, 2022
INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...
Mar 21, 2022
CASES | OPPO, Florasis, LA ROCHE-POSAY, McDonald's and more
Top marketing campaign cases in February.
Mar 3, 2022
CASES | GIRLCULT's Product "Funeral", KFC x POPMART Blind Box and To Summer's New Courtyard Store
Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...
Jan 19, 2022
CASES | The Most Romantic Guochao Co-branding Cases with China Aerospace Cultural IPs
While you may be used to seeing amazing co-branding campaigns with NASA, we notice a rising popularity of China Aerospace culture among...
Sep 27, 2021
PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue
Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...
May 21, 2021
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-creat ed with Daxue...
May 10, 2021
Is Mystic-chic Beauty the Next Thing in Gen Z China?
This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...
May 2, 2021
A trending beauty concept in 2021 in China - Microbiome skincare.
If you search Microbiome Skincare on RED / Xiaohongshu , you will find 6300+ related posts and 100+ related products. Skin’s microbiome...
Apr 7, 2021
妆食同源 - Chinese Concept of Superfood in Beauty
妆食同源 is a trendy concept this year in China. It means the ingredients in skincare and cosmetics products come from natural materials...
Mar 24, 2021
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