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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
2024年12月20日
Beyond Viral: Decoding 2024's Top Trends and Case Studies on Xiaohongshu and Bilibili
As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.

2024年9月29日
From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...

2024年9月12日
爆品解析 | 小众赛道如何在TikTok创造月销破百万美元的奇迹?
在这个快节奏的消费时代,小众赛道产品如何能够在激烈的市场竞争中突围而出,创造出令人瞩目的成绩?SKNBODY,一个专注于女性面部护理的品牌,通过其独特的产品和营销策略,在TikTok上创造了月销破百万美元的奇迹。 本文将应用 双盈咨询D-C-S爆品公式...


2024年6月24日
How Do Brands Choose Suitable Social Media Platforms in China?
The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...


2024年1月31日
RED TRENDS | How Brands Utilize RED In 2024
ABOUT RED ⚫ RED (Xiaohongshu) is a popular social commerce platform in China, known as the ‘Chinese Instagram’ that prioritizes content...

2024年1月22日
品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 ▲ Outer创始人刘佳科和 Terry Lin 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立,被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达5000美金的户外沙发单品实现了10%的复购率,...

2023年10月30日
BUZZWORDS | 品牌也能“发疯”吗?
消费者的情绪、偏好和需求推动着购买决策。情绪营销是品牌与消费者建立联结的关键策略。近期爆火的“发疯文学”是一个情绪营销的好例子。 本期,我们将探讨如何将“发疯文学”融入你的情绪营销策略中,增强品牌吸引力,推动消费者参与品牌传播。 什么是“发疯文学”?...

2023年10月23日
CASES | Cute Economy - 6 Co-Branding Cases with Pets Brands
点击下载文档,探索品牌营销的奥秘! 中国宠物行业正以指数级的速度迅猛增长,这也会改变品牌的营销方式,为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪,共赴未来——2023巨量引擎宠物行业...


2021年3月16日
SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY
Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...


2020年12月16日
Auto Brands on Bilibili Targeting Gen Z
According to a report from Deloitte, it is estimated that there are 40 million Gen Zers planning to purchase cars in the future 5 years....


2020年12月9日
C-beauty brands start to expand to international market
According to the data released by Tmall Global, during 1st to 3rd Nov., 7 million+ overseas customers from 200+ countries and regions...


2020年12月9日
Xiaohongshu: A Social Commerce Platform You Cannot Miss
On 8th Dec. AMCHAM invited our founder, Miro Li, to share insights about one of China popular social platform, XiaoHongShu. In this...


2020年7月24日
Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...


2020年5月27日
Top 10 most popular bullet screen on Bilibili in 2019👇
Let’s take a small quiz to see if you really understand Gen Zer’s language.


2020年5月21日
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...


2020年5月17日
How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".


2020年4月24日
What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!


2020年4月24日
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...


2020年4月22日
GIRLCULT - An emerging Chinese domestic beauty brand that you should pay attention to
Will GIRLCULT become the next Perfect Diary?

2020年4月21日
McDonalds’s First Ever Live Streaming
McDonalds chose Bilibili to host their first ever live streaming


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