报告

DTC品牌拆解 | 前欧莱雅高管创立的定制化护发品牌，如何做到年收入4550万美金？

在当今竞争激烈的护发护肤市场中，一个品牌如何能够脱颖而出，实现年收入4550万美金的壮举？Prose，这个由前欧莱雅高管创立的定制化护发品牌.本文将应用双盈咨询WWW.HER品牌拆解模型，深入分析Prose的品

2021年3月16日

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

2020年4月24日

What content is popular on Xiaohongshu?

Here is a 2019 community content trends report released by RED that can answer your questions!

2020年4月24日

How do COVID-19 impact on China mobile Internet in Q1 2020?

According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...

How do COVID-19 impact on China mobile Internet in Q1 2020?

2020年4月20日

What are the most concerned ingredients among Chinese consumers?

Skintellectuals - Young consumers are paying more attention to ingredients than brand names

What are the most concerned ingredients among Chinese consumers?

2020年4月15日

What are Gen Zers interested in on Xiaohongshu?

Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.

What are Gen Zers interested in on Xiaohongshu?

2020年4月14日

The Future of Retail in China

A social retail white paper released by Tencent and Boston Consulting Group

2020年3月5日

How does Coronavirus affect China online shopping business?

Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...

How does Coronavirus affect China online shopping business?

2020年2月27日

Will Coronavirus Crisis Affect China’s FMCG Consumption?

Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...

Will Coronavirus Crisis Affect China’s FMCG Consumption?

2020年2月20日

奢侈品

How do luxury brands react to Coronavirus in China?

How do luxury brands react to Coronavirus in China? Here is a list of leading luxury groups that have made donations for this crisis....

2019年12月2日

China online beauty consumers and future trends

CBNData recently released an interesting report on China online beauty consumers.

2019年9月2日

A new research about Travel APPs

Recently iResearch conducted a research about the user behavior of Travel APPs.

2019年8月19日

A new research from iiMedia on China e-commerce development

A new research from iiMedia on China eCommerce development in the first half of 2019.

2019年8月13日

Interesting take-aways from Quest Mobile's latest report

Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways

Interesting take-aways from Quest Mobile's latest report

2019年7月19日

“Starbucks” in tea industry

Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are

2019年7月14日

International Beauty Brands Official Accounts on RED

Let’s look closely on how international beauty brands manage their brand accounts on RED

2019年5月10日

NEW RULES about RED KOLs & Brand Official accounts

New Rules about RED KOLs & Brand Official accounts

2018年12月29日