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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
2020年12月17日
Is private traffic really suitable for your brand?
Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...


2020年4月24日
How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...


2020年3月18日
Will WeChat Live Streaming Be A Game Changer?
Another important function for brands to manage private traffic.


2020年3月11日
Xiaohongshu is testing some important functions for brands and offline shops
New functions such as live streaming, mini programs are added

2020年3月5日
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...


2020年2月20日
How do different industries react to Coronavirus crisis?
How do Starbucks, HEYTEA and SuperMonkey react?


2019年7月24日
Is RED right for Auto Brand?
If you own an auto brand, is RED/XiaoHongShu the right platform for you?




2018年6月5日
Meet the 2018 Chinese Consumers (Believe me, it is different...)
The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....


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