If you own an auto brand, is RED/XiaoHongShu the right platform for you?

Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are

Let’s see what Hey Tea has done on RED.

Let’s look closely on how international beauty brands manage their brand accounts on RED

With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.

The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.

As one of a few companies jointly invested by Alibaba and Tencent, Bilibili is a video sharing platform founded in 2009.

An interesting campaign from VOLVO on RED/XiaoHongShu.

Starbucks‘ new campaign for World Earth Day

I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...

What L'Oreal has done on RED account?

Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...

American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...

" This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...

Our Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".

Our Co-Founder, Miro Li, leads a discussion about millennials parenting and lifestyle on Linkedin, the idea is originally taken from a...

Most people know about the “Chinese Millennials” described as tech-savvy, well educated and open-minded individuals who make up a total...

Uplab 11th April, 2 - 6 pm Event closed