A 5,999-yuan LABUBU mini-fridge drew nearly 38,000 preorders and resold for close to 90,000 yuan. Behind the spectacle, Pop Mart is testing whether an emotional toy IP can carry a functional product, and whether its new overseas retail engine can carry both.

Founded in 2007, Chinese DIY toy group Robotime has grown into a creative powerhouse with over 200 designers, a 200,000 m² factory, and exports to 100+ countries.

In China's consumer market, paying for brand merchandise (品牌周边) is no longer a niche hobby, but fast becoming mainstream. Shoppers are...

Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...

In China’s hyper-competitive consumer market, price wars are no longer isolated incidents—they are now business as usual. In the...

Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.

Double V. Consulting handpicks and analyzes 3-5 interesting Chinese marketing campaigns in this monthly series. We mainly cover consumer...