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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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BUZZWORDS | Stealth Mode, Strong/Light People, Fries on the Pier
In the dynamic landscape of Chinese marketing, buzzwords are the key to unlocking the psyche of young consumers. These linguistic trends...
Jun 24, 2024
BUZZWORDS | Can Brands "Go Mad" on Social Media?
Customers play a big role in decisions, driven by how they feel and what they like. Emotional marketing is crucial for building strong...
Oct 30, 2023
BUZZWORDS | Dopamine Dressing, Alluring Innocent Style & Laid-Back Style
Strategic keywords marketing has become essential for brands to bolster their visibility and appeal on social media. Nonetheless, a...
Aug 9, 2023
BUZZWORDS | Silver Economy - Education, Matchmaking & Tourism
In China, the population is ageing on a large scale, at a fast pace and to a heavy extent. According to the 2020 Chinese census, the...
Jun 9, 2023
BUZZWORDS | Silver Economy - Home Care & Interior Design
As people reach the age of 75, canes and wheelchairs become the seniors' best friends. Frequent outings may not be as feasible for some...
May 9, 2023
BUZZWORDS | Silver Economy - Food & Nutrition, Smart Healthcare & Assistive Technology
Unlock the potential of your business in the food & nutrition, smart health, and assistive technology industries now!
Apr 10, 2023
March China Buzzwords | Coffee, Tulips, 315 and The Layoffs
March buzzwords in China
Mar 31, 2022
BUZZWORDS | Tiger, Eileen Gu, BingDwendwen and Winter Sports
Buzzword 1: Tiger & CNY Tiger (虎) is the zodiac of 2022 Chinese Year. In this January on Taobao, with the keyword "tiger", the search...
Feb 10, 2022
Buzzwords | Unblocked Links, Travel, Metaverse, Harry Potter and Carbon Neutral
What happened in China marketing this September? In this articles we summarize 5 major buzzwords: unblocking links, travel, Harry Potter,...
Sep 30, 2021
Trending Keywords in 2020 on China Social Platforms
2020 TOP 10 popular bullet screens on Bilibili In 2020, Bilibili users have sent 220 million bullet screens throughout the year. Top 1:...
Jan 15, 2021
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