2023年，韩束证明了短剧可以大规模卖货。2025年，中国新上线短剧超4万部，ReelShort单季度海外收入达1.3亿美元，AI制作已将成本降至传统方法的五分之一。短剧营销的变革远超韩束的想象。本文回顾这场变革的起点、转折点和发展方向。

如何将一套根植于东方含蓄美学的嗅觉语言，翻译成欧洲高端消费者愿意为之买单的价值主张。

走在Cosmoprof Bologna 2026的展馆中，感受最强烈的是中国美妆品牌的存在感和自信度发生了质变。但K-beauty仍是展会上最强势的声音。与此同时，想进入中国的欧洲小众品牌需要面对一个竞争更激烈、消费者更成熟的新现实。

DTC品牌拆解：Summer Fridays如何从一支Instagram爆红面膜起步，成长为年零售额2.44亿美金的护肤帝国？深度解析其用户画像、产品矩阵、社媒营销策略与创始人故事。

Backed by strong product entry strategies, a multi-brand portfolio, and rapid international expansion across Asia and beyond, Joy Group’s rise signals a shift from short-term hype to structured globalization. This article unpacks how Judydoll and Joocyee are entering overseas markets, why culturally adjacent regions matter first, and what global investors and partners should really be paying attention to as Chinese beauty goes global.

China has yet to produce a retailer with the authority, bargaining power, and brand aggregation capabilities of Sephora, Space NK, or Ulta Beauty. The reasons are structural, historical, and deeply linked to how China’s beauty economy developed.