2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...

消费者的情绪、偏好和需求推动着购买决策。 情绪营销 是品牌与消费者建立联结的关键策略。近期爆火的“ 发疯文学 ”是一个情绪营销的好例子。 本期，我们将探讨如何将“发疯文学”融入你的情绪营销策略中，增强品牌吸引力，推动消费者参与品牌传播。 什么是“发疯文学”？...

点击下载文档，探索品牌营销的奥秘！ 中国宠物行业正以指数级的速度迅猛增长，这也会改变品牌的营销方式，为品牌合作提供了巨大的潜力。宠物行业的快速扩张得益于越来越多的单身和老年人群选择宠物作为生活伴侣。根据巨量引擎与欧睿联合发布的《携子之爪，共赴未来——2023巨量引擎宠物行业...

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

This article was first published on Jing Daily by Jiaqi Luo on May 2, 2021. Our founder Miro Li was quoted in this article. Key...

1️⃣ Healthy living lifestyle - Physically & mentally Exercising posts increase by 300%. 0-suger posts up 145%. Psychology counseling...

We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue...

2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...

Private traffic is a super-hot marketing strategy in 2020. It seems any brand in any category is trying to develop their own private...