McDonalds chose Bilibili to host their first ever live streaming

Skintellectuals - Young consumers are paying more attention to ingredients than brand names

Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.

A social retail white paper released by Tencent and Boston Consulting Group

New functions such as live streaming, mini programs are added

Recently because of the Coronavirus outbreak in China, offline retail is facing serious challenges. When you can’t sell a handbag...

Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...

Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...

How do Starbucks, HEYTEA and SuperMonkey react?

Some key trends of China market we forecast for the coming 2020

Important updates for brands and more opportunities

Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.

Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?

Xiaohongshu decides to add live streaming function

On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc

Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.

Weibo is looking for a new point of growth. Will OASIS become its next growth point?

On 23rd August, our founder Miro Li attended RED conference in Shanghai.

Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.

The new function of RED called “HEY” which is similiar to Story of Ins.