Brands invest in Xiaohongshu influencer seeding, create buzz. Yet when it comes to actual sales, there’s little to show for it: no clear conversion, and certainly no repeat purchases. So what’s going wrong?

In China’s hyper-competitive consumer market,  price wars  are no longer isolated incidents—they are now business as usual. In the...

Since “TikTok refugees”  flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...

This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.

As the world shifts post-pandemic, there’s been a growing trend toward discovering local joys and experiences. This has sparked the rise...

Will the earliest and longest Double 11  be the rebound point of Chinese consumer market? Honestly, we can't answer that question...

The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...

Recently, the "employee ID badge" trend has taken off on Xiaohongshu (Little Red Book). This trend involves young generations identifing...

With the dust settled on this year's Mother's Day  celebrations, it's time to reflect on the marketing campaigns that made waves in the...

ABOUT AFU A Declining Brand Afu is a 20-year-old Chinese skincare brand that specializes in essential oils. It was once a top domestic...