L’Oréal’s minority investment in LAN marks a strategic shift from acquisition to partnership in China’s beauty market. Beyond the brand itself, the deal reveals how global beauty giants are rethinking risk, localisation, and long-term growth in an increasingly fragmented and culturally specific consumer landscape.

VIVAIA is a China-born DTC footwear brand that quickly scaled globally through product innovation, flexible manufacturing, and a focused global strategy. Learn how it outpaced Allbirds and became a leading sustainable fashion brand.

The absence of subscription models in China is not due to technological limitations or lack of platform capability. Instead, it is rooted in deep structural differences: ● China skipped credit cards ● Consumers distrust auto-pay ● Brand loyalty is low ● Promotions dominate shopping behavior ● Consumers prefer high control and flexibility

Here are some fun facts you should know about PMPM - an emerging C-beauty skincare brand with 300 million RMB 1st-year revenue 1️⃣ The...

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-creat ed with Daxue...

We are glad to share our 1st report of series “SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS”, co-created with @Daxue Consulting....

Will GIRLCULT become the next Perfect Diary?