INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's Day. The engagement of the audience and the brand’s campaigns all voted for the femvertising (Feminism + Advertising). So how is the femvertising going in China? In this article we… Summarized 4 most extraordinary femvertising campaigns in China Reviewed 4 of the bad practice of brands Introduced the evaluation tool of femvertising Gave tips o