In recent years, a fascinating cultural shift has swept across China’s consumer landscape — the rise of mystical consumption. More than just superstition, this trend reflects a deep yearning among young people for meaning, comfort, and hope in uncertain times.

In China's consumer market, paying for brand merchandise (品牌周边) is no longer a niche hobby, but fast becoming mainstream. Shoppers are...

A recent social media trend in China has taken the internet by storm: “经济上行的美” — the aesthetics of economic upturn . On Xiaohongshu...

On Xiaohongshu, the lifestyle platform at the heart of China’s Gen Z culture, a new kind of beauty trend is taking over, and it’s not...

Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...

In China’s hyper-competitive consumer market, price wars are no longer isolated incidents—they are now business as usual. In the...

Since “TikTok refugees” flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...

Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.

This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.

Three Core Marketing Strategies for the 2025 Year of the Snake.