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OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
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The Aesthetics of Economic Upturn: Why China's Youth Are Nostalgic for a More Hopeful Era
A recent social media trend in China has taken the internet by storm: “经济上行的美” — the aesthetics of economic upturn . On Xiaohongshu...
Aug 12, 2025
“Underarm Hair Freedom”: What a Viral Xiaohongshu Trend Reveals About Gen Z Feminism in China
On Xiaohongshu, the lifestyle platform at the heart of China’s Gen Z culture, a new kind of beauty trend is taking over, and it’s not...
Jul 21, 2025
From Labubu to 2D Boyfriends: The Rise of Emotional Merch in China
Earlier this week, I walked past a pop-up booth inside a mall near our office in Shenzhen. It wasn’t a skincare launch, fashion flash...
Jul 17, 2025
Beyond China’s Price Wars, Value Beats Price
In China’s hyper-competitive consumer market, price wars are no longer isolated incidents—they are now business as usual. In the...
Jul 8, 2025
How “IShowSpeed’s China Tour” reveals about brand localization
Since “TikTok refugees” flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...
May 19, 2025
Designer Toys in China: IP & Emotion
Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.
Apr 30, 2025
Female influencers empower China's "She Economy."
This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.
Mar 20, 2025
How Brands Leverage the Year of Snake?
Three Core Marketing Strategies for the 2025 Year of the Snake.
Feb 13, 2025
Chinese Dreamcore: Why Nostalgia Marketing to Win Over Gen Z?
In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...
Jan 20, 2025
Beyond Viral: Decoding 2024's Top Trends and Case Studies on Xiaohongshu and Bilibili
As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.
Dec 20, 2024
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