“New Product Day” on Bilibili - SHISEIDO case study
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BUZZWORDS
Sharing the buzzwords of China's major social media, bringing you an in-depth understanding of the Chinese consumer.
INSIGHTS
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CASES
Sharing successful and controversial cases from different brands on multiple platforms.
- Aug 12, 2020
Is RED / Xiaohongshu replacing OTA platforms?
- Jul 29, 2020
New social commerce function launched by Starbucks
- Jul 24, 2020
Co-branding With Your Competitor?
- Jul 15, 2020
Bilibili also produces entertainment show?
- Jun 24, 2020
How a Chinese indie brand reaches RMB 4 billion valuation only within 4-year development?
- May 27, 2020
Top 10 most popular bullet screen on Bilibili in 2019👇
- May 18, 2020
5 Interesting Co-Branding Cases in 2020
- May 17, 2020
How Fashion and Beauty Brands Can Use Bilibili
- May 12, 2020
Podcast - Not on Bilibili yet? Here's why your brand should consider it.
- Apr 28, 2020
What content is popular on Xiaohongshu?
- Apr 24, 2020
How do COVID-19 impact on China mobile Internet in Q1 2020?
- Apr 20, 2020
What are the most concerned ingredients among Chinese consumers?
- Apr 15, 2020
What are Gen Zers interested in on Xiaohongshu?
- Apr 14, 2020
The Future of Retail in China
- Mar 10, 2020
When sales are becoming KOL/KOC
- Mar 5, 2020
How does Coronavirus affect China online shopping business?
- Feb 27, 2020
Will Coronavirus Crisis Affect China’s FMCG Consumption?
- Feb 20, 2020
How do luxury brands react to Coronavirus in China?
- Dec 2, 2019
China online beauty consumers and future trends