top of page
OUR INSIGHTS
We share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market.
Follow our official Wechat account to get the latest insight in time!

Insight articles
Search
DTC品牌拆解 | 创立仅4年的品牌如何让美国年轻人重新爱上吃罐头鱼?
在现代快节奏的生活中,便捷与健康并重的饮食选择越来越受到年轻消费者的青睐。Fishwife,这个成立仅四年的品牌,以其独特的品牌理念和创新的产品策略,成功吸引了美国年轻人的目光,让他们重新爱上了罐头鱼。本文将 应用 双盈咨询WWW.HER品牌拆解模型 ,...
Nov 26, 2024


AI Marketing: Reaching Chinese Consumers with the Right Touch
With the rise of ChatGPT, Midjourney , and other AI tools, the advertising industry has witnessed an explosion of AI-generated content (...
Nov 26, 2024


Win Over Chinese Consumers with Localized Marketing Strategies
As the world shifts post-pandemic, there’s been a growing trend toward discovering local joys and experiences. This has sparked the rise...
Oct 31, 2024


DTC品牌拆解 | 强调包容与多样性,Briogeo如何成为美国Sephora增长最快的洗护发品牌?
在当今快节奏的都市生活中,女性不仅要应对职场上的挑战,还要管理好个人生活的方方面面。为了满足这一群体对于高效且高品质护理产品的需求,Briogeo作为一个美国新兴洗护品牌脱颖而出。它凭借其对天然成分的坚持以及针对各种发质需求的定制化解决方案,迅速获得了广泛的认可与喜爱。本文...
Oct 24, 2024


DTC品牌拆解 | 被超市遗弃的丑蔬果,竟然在美国缔造出价值10亿的品牌传奇?
在消费主义盛行的今天,人们越来越注重产品的外观,导致许多外形不完美的蔬果被遗弃在农场。然而,Misfits Market看到了这一市场空缺,并以此为契机,创造了一个价值10亿美元的品牌传奇。本文将 应用 双盈咨询WWW.HER品牌拆解模型 , 深入剖析Misfits...
Oct 24, 2024


Komfy: Lessons from China's Fastest-Growing Skincare Brand
Will the earliest and longest Double 11 be the rebound point of Chinese consumer market? Honestly, we can't answer that question definitively. However, after the first day of pre-sales during this year’s Double 11, one Chinese skincare brand stood out. It ranked number one in sales volume among all beauty brands in Austin Li's live stream —the top live streamer in China, known for breaking sales records for nearly every major beauty brand. Komfy , owned by Giant Biogene Grou
Oct 24, 2024


From Screen to Sale: The Rise of Mini Dramas in China Brand Strategy
In recent years, with the rapid rise of short-video platforms, mini dramas have gained immense popularity due to their bite-sized...
Sep 29, 2024


DTC品牌拆解 | 逃离投行,女性创始人倾力打造的是怎样的服装品牌?
在当今快节奏的都市生活中,女性不仅要在职场中独当一面,还要兼顾个人生活的多样需求。正是这样的背景下,一个名为ADAY的美国新锐互联网女装品牌应运而生,以其独特的品牌理念和卓越的产品设计,赢得了全球众多女性的青睐。本文将应用 双盈咨询WWW.HER品牌拆解模型...
Sep 27, 2024


DTC品牌拆解 | 均价35美金的香水品牌,如何凭借复刻大牌奢香,成功售出10万订单?
Dossier,作为近年来迅速崛起的个性化香水品牌,凭借其精准定位以及对消费者需求的深刻洞察,成功地在全球香水领域开辟了一片新天地。本文将借助 双盈咨询WWW.HER品牌拆解模型 ,深入剖析Dossier如何颠覆传统香水品牌的发展路径,实现全球市场的快速拓展与品牌影响力的显...
Sep 27, 2024


Chinese Brands Mastering / Misstepping in Olympics Marketing
The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...
Sep 5, 2024


bottom of page