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市场洞察
我们分享对中国及全球消费者的洞察,确保您随时了解当地市场不断变化的需求。
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Insight articles
热门话题
分享中国主流社交媒体的流行语,带您深入了解中国消费者。
消费洞察
我们向您展示消费者趋势,了解消费者的行为方式,并通过明智的选择和有效的营销计划击败竞争对手。
案例分析
分享各平台不同品牌的案例,包括成功、失败及有争议的案例。
搜尋
2020年3月5日
How does Coronavirus affect China online shopping business?
Normally Chinese New Year is a bit low season for online shopping, because the shipping stops during the holiday. However, a recently...
2020年2月27日
Will Coronavirus Crisis Affect China’s FMCG Consumption?
Here is an interesting article from Kantar, using data from 17 years ago (during and after SARS) to analyze whether the Coronavirus will...
2019年12月24日
A super popular Chinese KOL famous for traditional Chinese lifestyle
Li, Ziqi, a super popular Chinese KOL who is not only famous on Weibo and Douyin, but also on Youtube.
2019年12月17日
BILIBILI's Commercialization - 2020 Will be an Important Year
Is Bilibili not ready for commercialization or are they still looking for the best ways to monetize?
2019年12月9日
XIAOHONGSHU DECIDES TO ADD E-COMMERCE LIVE STREAMING - AN INEVITABLE MOVE IN COMMERCIALIZATION
Xiaohongshu decides to add live streaming function
2019年12月2日
China online beauty consumers and future trends
CBNData recently released an interesting report on China online beauty consumers.
2019年11月28日
New Content Producer Plan on RED
On Nov 28, RED/Xiaohongshu launched a new Content Producer Plan to provide more support and new features to content produc
2019年10月23日
Trending in China: Blind Box
Recently BlindBox (盲盒) becomes super popular among GenZ (post-95s and post-00s) in China.
2019年9月9日
Weibo's new social platform that's similar to RED - OASIS
Weibo is looking for a new point of growth. Will OASIS become its next growth point?
2019年8月27日
RED conference in Shanghai
On 23rd August, our founder Miro Li attended RED conference in Shanghai.
2019年8月26日
CBBC and Westwin joint event in Shanghai
Last week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.
2019年8月19日
A new research from iiMedia on China e-commerce development
A new research from iiMedia on China eCommerce development in the first half of 2019.
2019年8月13日
Interesting take-aways from Quest Mobile's latest report
Quest Mobile just released a mini program report for the first half of 2019. Here are some interesting take-aways
2019年7月19日
“Starbucks” in tea industry
Starbucks has been trying to get the tea market for years. However, Teavana doesn’t really get a lot of Chinese customers. I think there are
2019年7月14日
International Beauty Brands Official Accounts on RED
Let’s look closely on how international beauty brands manage their brand accounts on RED
2019年7月9日
Judydoll - A Chinese cosmetics brand only second to PERFECT DIARY
With only 1 year, Judydoll has reached more than 50k search results. The brand account now has 241k followers.
2019年6月29日
A new Rule has been released by RED
A new controversial rule is have been released by RED.
2019年6月28日
Luxury brands are launching on RED
More and more luxury brands and their tailor made strategy for RED
2019年6月27日
Dianping is changing Consumer Behavior!
The most popular review and rating APP in China, which allows you to find local restaurants & shops, buy coupons and write reviews.
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