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市场洞察
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Insight articles
搜尋
Is RED / Xiaohongshu replacing OTA platforms?
According to a report released by Bigdata Research, XHS has become the most influential platform when consumers are making travel...
2020年8月12日


Co-branding With Your Competitor?
We’ve seen so many interesting co-branding cases. We’ve also seen some brands including sarcasm to competitors in their campaigns. But...
2020年7月24日


Bilibili also produces entertainment show?
Recently Bilibili co-produced a new reality show named “Special Intern (花样实习生)” with Shanghai TV. The reality show is about 3 post-50 and...
2020年7月15日


Top 10 most popular bullet screen on Bilibili in 2019👇
Let’s take a small quiz to see if you really understand Gen Zer’s language.
2020年5月27日


Podcast - Not on Bilibili yet? Here's why your brand should consider it.
This podcast was recorded by Miro Li and Lauren Hallanan. It leads you to a grasp of Bilibili, and digs into what makes it unique and...
2020年5月21日


How Fashion and Beauty Brands Can Use Bilibili
Our founder Miro Li was quoted by JingDaily in the article "How Fashion and Beauty Brands Can Use Bilibili".
2020年5月17日


What content is popular on Xiaohongshu?
Here is a 2019 community content trends report released by RED that can answer your questions!
2020年4月24日


How do COVID-19 impact on China mobile Internet in Q1 2020?
According to QuestMobile’s newly released report, the MAU of China mobile Internet in Mar. 2020 has reached 1.15 billion, increasing by...
2020年4月24日


What are the most concerned ingredients among Chinese consumers?
Skintellectuals - Young consumers are paying more attention to ingredients than brand names
2020年4月20日


What are Gen Zers interested in on Xiaohongshu?
Earlier this year, RED released an interesting report about its Gen Z (post-95s) users.
2020年4月15日


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