November 11, also known as Double 11, the most important shopping festival in China, is the crucial holiday that drives sales throughout...

2021 Double 11 shopping carnival officially started since yesterday. Taobao's server crashed because of the influx of users. The GMV of...

Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...

Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...

After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...