With the rise of ChatGPT, Midjourney , and other AI tools, the advertising industry has witnessed an explosion of AI-generated content (...

As the world shifts post-pandemic, there’s been a growing trend toward discovering local joys and experiences. This has sparked the rise...

Will the earliest and longest Double 11  be the rebound point of Chinese consumer market? Honestly, we can't answer that question definitively. However, after the first day of pre-sales during this year’s Double 11, one Chinese skincare brand stood out. It ranked number one in sales volume among all beauty brands in Austin Li's live stream —the top live streamer in China, known for breaking sales records for nearly every major beauty brand. Komfy , owned by Giant Biogene Grou

In recent years, with the rapid rise of short-video platforms, mini dramas  have gained immense popularity due to their bite-sized...

The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...

Outer 品牌简介 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立，被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达 5000美金 的户外沙发单品实现了 10% 的复购率，品牌销售额在 2020 年做到了  10...

2023年，中国电商盛事双11迎来第15个年头。对于消费者而言，这是一场捡便宜、淘好货的盛宴；对于品牌，更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据，淘宝天猫累计新增会员超过1亿，全平台品牌会员同比增长近30％，品牌会员订单连续多日增长超100...

Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...

This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...

Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...