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Insight articles
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品牌拆解 | 从在地文化到人群洞察——品牌本地化的秘诀
Outer 品牌简介 2018年由华裔创业者刘佳科和 Terry Lin 在美国洛杉矶创立,被称为“让美国人重新爱上自家庭院”的可持续高端户外家居品牌。 一度仅靠一款客单价高达 5000美金 的户外沙发单品实现了 10% 的复购率,品牌销售额在 2020 年做到了 10...
2024年1月22日


INSIGHTS | 小红书、B站双十一大动作!
2023年,中国电商盛事双11迎来第15个年头。对于消费者而言,这是一场捡便宜、淘好货的盛宴;对于品牌,更是一个吸引新用户、实现爆炸性增长的黄金时机。 根据淘宝11月11日的数据,淘宝天猫累计新增会员超过1亿,全平台品牌会员同比增长近30%,品牌会员订单连续多日增长超100...
2023年11月24日


2024 CHINA SOCIAL MEDIA WHITEPAPER
Co-produced by Double V Consulting & Retex We're thrilled to collaborate with Retex on this comprehensive guide to the latest social...
2023年11月6日


INSIGHTS | Weak 618 Sales but Opportunities for SME Brands
This year's 618 is the eagerly-awaited first major shopping event after the pandemic, and e-commerce platforms are using price wars to...
2023年7月6日


INSIGHTS | 3 Dimensions for Carmakers to Industrial Transformation
Double V. Consulting researches marketing news from various industries and is dedicated to designing marketing strategies for brands in...
2022年12月26日


INSIGHTS | Two Tips for Beauty Sales Growth on Double 11
November 11, also known as Double 11, the most important shopping festival in China, is the crucial holiday that drives sales throughout...
2022年11月13日


INSIGHTS | Double 11 Begins, Austin Sold 10 Billion in 1 Night
2021 Double 11 shopping carnival officially started since yesterday. Taobao's server crashed because of the influx of users. The GMV of...
2022年10月21日


INSIGHTS | Femvertising in China: Cases, Evaluation and Tips
Happy Women's Day! We are not surprised to find that there are many more campaign events of International Women's Day than Valentine's...
2022年5月21日


INSIGHT | China Marketing Laws
Marketing in China can be complicated for international companies, especially when it comes to compliance. I get asked about this issue...
2022年4月7日


INSIGHTS | Where is Xiaohongshu heading to?
After nearly 9 years since XiaoHongShu (aka RED or Little RED Book or XHS) was established in 2013 in Shanghai, this unicorn company...
2022年2月24日


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