This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.

Three Core Marketing Strategies for the 2025 Year of the Snake.

In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...

This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".

As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.

在当今竞争激烈的护发护肤市场中，一个品牌如何能够脱颖而出，实现年收入4550万美金的壮举？Prose，这个由前欧莱雅高管创立的定制化护发品牌.本文将应用双盈咨询WWW.HER品牌拆解模型，深入分析Prose的品

With the rise of ChatGPT, Midjourney , and other AI tools, the advertising industry has witnessed an explosion of AI-generated content (...

As the world shifts post-pandemic, there’s been a growing trend toward discovering local joys and experiences. This has sparked the rise...

In recent years, with the rapid rise of short-video platforms, mini dramas  have gained immense popularity due to their bite-sized...

The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...