I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...

What L'Oreal has done on RED account?

Kicking off the New Year, XiaoHongShu has already launched two new features that will surely prove to be advantageous for many brands in...

In this podcast our co-author Lauren Hallanan and Double V's Co-Founder Miro Li discuss our recently published guide to the social...

2018 has been an incredible year for us at Double V. Through assisting brands enter China, helping brands expand into the Chinese market,...

With Taobao recently integrating XiaoHongShu content into its shops, XiaoHongShu will certainly have a number of important moves and...

Marketing on XiaoHongShu (Little Red Book) can act as your gateway to cross-border China e-commerce. Hosted by New Zealand Trade and...

American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...

Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...

XiaoHongShu, also known as Little Red Book or RED, is one of the rising stars in the Chinese eCommerce market. By combining authentic...