On Xiaohongshu, the lifestyle platform at the heart of China’s Gen Z culture, a new kind of beauty trend is taking over, and it’s not...

Since “TikTok refugees”  flocked to China’s social platforms 4 months ago, a series of cross-cultural events are triggering a new wave of...

Through in-depth analysis, Double V Consulting identifies three defining trends shaping this market’s evolution—each embodied by leading players like POP MART.

This article delves into the strategies of three prominent female influencers on Xiaohongshu, analyzing their content approaches and brand.

Three Core Marketing Strategies for the 2025 Year of the Snake.

In recent months, a unique cultural phenomenon , "中式梦核" (Chinese Dreamcore) , has rapidly gained traction across Chinese social media...

This article builds upon this emerging trend by exploring how brands can apply the concept of "Sensory Marketing".

As 2024 ends, reflecting on year's highlights. Xiaohongshu, Bilibili key for China's Gen Z. Set youth trends.

The Olympics , held every four years, remains one of the most valuable commercial platforms for brands worldwide. As a top-tier...

The Chinese social media landscape is vast and varied, offering a plethora of opportunities for brands to connect with their target...