2020 Highlight Moments for Double V
UPCOMING EVENTS

ONLINE WEBINAR
Understand Young Chinese Consumers: How to Align with the Guochao Trend?
Our founder Miro Li is invited as a guest speaker
Date & time: July 20th, 2021 | 4-5pm (Beijing time)
Guests:
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Shine Hu, ChemLinked Research Analyst
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MIRO LI, Founder of Double V Consulting & CHINAble Academy
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Antoine S. Bunel, Food influencer China KOL
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Yaling Jiang, Business reporter
Contents:
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Part 1: Understand Young Chinese Consumers - What is Guochao & Why is it becoming a trend? (background, elements)
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Discussion: What is Guochao in your mind? Do you have any personal and impressive experience about the Guochao?
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Part 2 How Can Foreign Brands Leverage Guochao? (marketing strategies, case studies)
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Discussion: What makes a brand “Guochao”? Are there any brands setting good example in leveraging the Guochao trend to do marketing? What elements can foreign brands use to engage in the Guochao trend?
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Part 3 Implications and Suggestions (The do's and don'ts)

OFFLINE SEMINAR
What Does the End of Animal Testing Mean for Cosmetics?
Our founder Miro Li is invited as a guest speaker
Date & time: July 22nd, 2021 | 3-4:30pm (Beijing time)
Location: AmCham Shanghai Conference Center (Xintiandi)
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼
Shanghai, China
Guests:
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MIRO LI, Founder of Double V Consulting & CHINAble Academy
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Mette Knudsen, CEO of Knudsen&Co
Contents:
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How will cruelty-free cosmetic brands expand in China under the new law?
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What brands should know about the new registration process and requirements for ingredients, claims, and animal testing?
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How to prepare for e-commerce and brick & mortar launches under the new law?
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The dos and donts in social communication