Our founder Miro Li is invited as a guest speaker

Date & time: July 20th, 2021 | 4-5pm (Beijing time)

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Guests:

• Shine Hu, ChemLinked Research Analyst

• MIRO LI, Founder of Double V Consulting & CHINAble Academy

• Antoine S. Bunel, Food influencer China KOL

• Yaling Jiang, Business reporter

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Contents:

• Part 1: Understand Young Chinese Consumers - What is Guochao & Why is it becoming a trend? (background, elements)

  • Discussion: What is Guochao in your mind? Do you have any personal and impressive experience about the Guochao?

• Part 2 How Can Foreign Brands Leverage Guochao? (marketing strategies, case studies)

  • Discussion: What makes a brand “Guochao”? Are there any brands setting good example in leveraging the Guochao trend to do marketing? What elements can foreign brands use to engage in the Guochao trend?

• Part 3 Implications and Suggestions (The do's and don'ts)

Our founder Miro Li is invited as a guest speaker

Date & time: July 22nd, 2021 | 3-4:30pm (Beijing time)

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Location: AmCham Shanghai Conference Center (Xintiandi)
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼
Shanghai, China

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Guests:​

• MIRO LI, Founder of Double V Consulting & CHINAble Academy

• Mette Knudsen, CEO of Knudsen&Co

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Contents:

• How will cruelty-free cosmetic brands expand in China under the new law?

• What brands should know about the new registration process and requirements for ingredients, claims, and animal testing?

• How to prepare for e-commerce and brick & mortar launches under the new law?

• The dos and donts in social communication