XIAOHONGSHU 101

An entry level course introducing basic XHS features, user behavior, KOL and successful case studies to understand the most popular social commerce platform in China.

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This course includes 6 Modules and lasts about 120 minutes

Module 1: What is Xiaohongshu? (5 lectures)

Module 2: Content is the king (4 lectures)

Module 3: What makes XHS unique? (4 lectures)

Module 4: How can brands use XHS? (4 lectures)

Module 5: Working with KOLs on XHS (6 lectures)

Module 6: Case studies (4 lectures)

CASE STUDIES ON BILIBILI
EPISODE 1: WORKING WITH KOLS

This course includes 4 cases and lasts about 30 minutes

Module 1: Introduction of the course

Module 2: Case 1 - VLOG

Module 3: Case 2 - UNBOXING VIDEO

Module 4: Case 3 - EVALUATION VIDEO

Module 5: Case 4 - MUKBANG

Module 6: Summary

BILIBILI 101

This course will help you understand Chinese top Gen Z video platform BILIBILI's users and community, and provide actionable instructions to win Gen Z's heart.

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This course includes 6 Modules and lasts about 98 minutes

Module 1: What is Bilibili? (4 lectures)

Module 2: What is popular on Bilibili? (2 lectures)

Module 3: What makes Bilibili unique? (2 lectures)

Module 4: How can brands use Bilibili? (1 lecture)

Module 5: Work with KOLs on Bilibili (4 lectures)

Module 6: Case studies (1 lecture)

CASE STUDIES ON BILIBILI
EPISODE 2: CO-BRANDING

This course includes 3 cases and lasts about 25 minutes

Module 1: Introduction of the course

Module 2: Case 1 - Food brand & cartoon

Module 3: Case 2 - Car brand & Documentary

Module 4: Case 3 - Phone brand & Virtual idol

Module 5: Summary

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