WHAT WE DO
Founded in 2017, Double V. Consulting aims to help international DTC (Direct-To-Consumer) brands enter China market. We provide training courses and consulting services, and we assist brands with e-commerce, branding & marketing.
We especially focus on niche platforms targeting millennials and Gen Z, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.
YOUR GUIDE TO XIAOHONGSHU
This is a 69-page comprehensive and in-depth guideline talking about everything you need to know about XiaoHongShu and how brands can use this platform, jointly published by Double V. Consulting founders Miro Li and Elaine Wong; and Lauren Hallanan, Chinese social media marketing expert.
The content mainly includes:
Why Xiaohongshu Matters
Overview of Xiaohongshu
How Can Brands Use Xiaohongshu
Content Best Practices
Working With KOLs on Xiaohongshu
Brand Case Studies & KOLs to Check Out
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