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​报告资源

中国及全球市场发展迅速。这不是一个市场,而是许多不同的市场。我们不断分享市场知识、趋势、见解和案例研究,让您了解这里发生的一切。

我们始终鼓励客户多观察、多体验、多学习,从而更好地了解自己的需求。

​精品报告

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2024 CHINA SOCIAL MEDIA WHITEPAPER

Co-created by Double V. Consulting & Retex

Since the outbreak of COVID, China's social media has changed dramatically: digital marketing and online sales channel are becoming more and more important for advertising and retail business in China.

Social media platforms are not for digital marketing, but they are becoming an increasingly important new channel for online sales.

This whitepaper mainly introduces:
1.    Main social media platforms and updated platform policies in China.
2.    Suggestions for brands to utilize these platforms to boost their business in China.
3.    Successful cases on these social media platforms
4.    Forecasted trends in 2024.

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10 GEN Z LIFESTYLE TRENDS IN CHINA 2021

Co-created by Double V. Consulting & Kauseway Consulting

A 59-page trendspotter for brands to understand Chinese Gen Z and how to get their attention with effective marketing campaigns. The content mainly includes:

  1. Who are Gen Z and why they matter?

  2. 10 Gen Z lifestyle trends: such as Punk Wellness, Single Business, Self-Joy Consumption, Cultural Recognition & Nostalgia etc.

  3. 20+ Real brand case studies and campaign inspiration

  4. Implications for brands to effectively connect with Chinese Gen Z

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YOUR GUIDE TO XIAOHONGSHU (LITTLE RED BOOK)

Co-created by Lauren Hallanan, Miro Li and Elaine Wong

A 69-page comprehensive guidebook for brands to learn how to start on RED. The content mainly includes:

  1. Why Xiaohongshu Matters

  2. Overview of Xiaohongshu

  3. How Can Brands Use Xiaohongshu

  4. Content Best Practices

  5. Working With KOLs on Xiaohongshu

  6. Brand Case Studies & KOLs to Check Out

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THE SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE FASHION INDUSTRY

Co-created by Double V. Consulting & Daxue Consulting

A 58-page report introducing 4 emerging Chinese fashion brands, their success stories and pain points.

  1. Fashion industry overview

  2. Case study 1: 👙 NEIWAI #内外 - A lingerie brand that makes the most use of the feminism trend.  

  3. Case study 2: 🧘 MAIA-ACTIVE - An activewear brand that many people compared it with Lululemon, but with Asian fits

  4. Case study 3: 👟 Li-Ning #李宁 - An old sports brand successfully renews itself with the trend of Guochao (国潮)

  5. Case study 4: ✨ YIN #隐 - A jewelry brand that redefines the gold

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THE SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE F&B INDUSTRY

Co-created by Double V. Consulting & Daxue Consulting

A 54-page report introducing 4 emerging Chinese F&B brands, their success stories and pain points.

  1. F&B industry overview

  2. Case study 1: 🥤Genki Forest #元气森林 - How it becomes the "zero sugar" version of “Coca-Cola” in China?

  3. Case study 2: ☕️CoffeePls #永璞咖啡 - How freeze-dried coffee sold over 1.5 million boxes in one day?

  4. Case study 3: 🍜RamenTalk #拉面说 - How it reached 250 million RMB GMV, ranking NO.1 on Tmall list of instant food category? 

  5. Case study 4: 🍵HEYTEA #喜茶 - How it becomes the “Starbucks” of the new style tea industry? 

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THE SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRY

Co-created by Double V. Consulting & Daxue Consulting

A 55-page report introducing 4 emerging Chinese beauty brands, their success stories and pain points.

  1. Beauty industry overview

  2. Case study 1: Perfect Diary #完美日记 - How it achieves 3 billion RMB annual sales in 3 years?

  3. Case study 2: Florasis #花西子 - How it uses Guochao trend to build a traditional Chinese style cosmetics brand?

  4. Case study 3: HomeFacial Pro - How it successfully targets "skintellectuals" - a group consumers focusing on skincare ingredients? 

  5. Case study 4: Winona #薇诺娜 - How it successfully positions as a cosmeceutical brand targeting sensitive skin? 

Fill in the form to download the full report

Fill in the form to download the full report

Fill in the form to download the full report

Fill in the form to download the full report

Fill in the form to download the full report

REPORTS

在线课程

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XIAOHONGSHU 101

An entry level course introducing basic XHS features, user behavior, KOL and successful case studies to understand the most popular social commerce platform in China.

This course includes 6 Modules and lasts about 120 minutes

Module 1: What is Xiaohongshu? (5 lectures)

Module 2: Content is the king (4 lectures)

Module 3: What makes XHS unique? (4 lectures)

Module 4: How can brands use XHS? (4 lectures)

Module 5: Working with KOLs on XHS (6 lectures)

Module 6: Case studies (4 lectures)

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CASE STUDIES ON BILIBILI
EPISODE 1: WORKING WITH KOLS

This course includes 4 cases and lasts about 30 minutes

Module 1: Introduction of the course

Module 2: Case 1 - VLOG

Module 3: Case 2 - UNBOXING VIDEO

Module 4: Case 3 - EVALUATION VIDEO

Module 5: Case 4 - MUKBANG

Module 6: Summary

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BILIBILI 101

 

This course will help you understand Chinese top Gen Z video platform BILIBILI's users and community, and provide actionable instructions to win Gen Z's heart.

This course includes 6 Modules and lasts about 98 minutes

Module 1: What is Bilibili? (4 lectures)

Module 2: What is popular on Bilibili? (2 lectures)

Module 3: What makes Bilibili unique? (2 lectures)

Module 4: How can brands use Bilibili? (1 lecture)

Module 5: Work with KOLs on Bilibili (4 lectures)

Module 6: Case studies (1 lecture)

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CASE STUDIES ON BILIBILI
EPISODE 2: CO-BRANDING

This course includes 3 cases and lasts about 25 minutes

Module 1: Introduction of the course

Module 2: Case 1 - Food brand & cartoon

Module 3: Case 2 - Car brand & Documentary

Module 4: Case 3 - Phone brand & Virtual idol

Module 5: Summary

ONLIN COURSES

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