I'm sure you have heard of this guy. Not only on RED, @李佳琦Austin is also the No. 1 male live streaming KOL on Taobao (口红一哥). Austin is...

What L'Oreal has done on RED account?

American cosmetics brand Colourpop officially launched on RED shop today. It first got popular on RED about a year ago. Now Colourpop has...

Deciding on a KOL campaign is always a challenge for brands. There are so many KOLs to choose from and each has their own fan base and...

Getting attention from online users is no walk in the park. People won’t just wonder and stumble upon your brand or products, there is...

All major brands, top KOLs and global celebrities are involved in this major online sales festival. If you are a new brand or are looking...

So, mid year 6.18 sale is over, everyone is now looking towards the year end sale which normally kicks off end of October every year....

When speaking with brands who are wanting to market and sell their products to China, we often receive a large number of questions...

The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....