A 69-page comprehensive guidebook for brands to learn how to start on RED. The content mainly includes:

1. Why Xiaohongshu Matters

2. Overview of Xiaohongshu

3. How Can Brands Use Xiaohongshu

4. Content Best Practices

5. Working With KOLs on Xiaohongshu

6. Brand Case Studies & KOLs to Check Out

​

​

A 58-page report introducing 4 emerging Chinese fashion brands, their success stories and pain points.

1. Fashion industry overview

2. Case study 1: 👙 NEIWAI #内外 - A lingerie brand that makes the most use of the feminism trend.  

3. Case study 2: 🧘 MAIA-ACTIVE - An activewear brand that many people compared it with Lululemon, but with Asian fits

4. Case study 3: 👟 Li-Ning #李宁 - An old sports brand successfully renews itself with the trend of Guochao (国潮)

5. Case study 4: ✨ YIN #隐 - A jewelry brand that redefines the gold

A 54-page report introducing 4 emerging Chinese F&B brands, their success stories and pain points.

1. F&B industry overview

2. Case study 1: 🥤Genki Forest #元气森林 - How it becomes the "zero sugar" version of “Coca-Cola” in China?

3. Case study 2: ☕️CoffeePls #永璞咖啡 - How freeze-dried coffee sold over 1.5 million boxes in one day?

4. Case study 3: 🍜RamenTalk #拉面说 - How it reached 250 million RMB GMV, ranking NO.1 on Tmall list of instant food category? 

5. Case study 4: 🍵HEYTEA #喜茶 - How it becomes the “Starbucks” of the new style tea industry? 

A 55-page report introducing 4 emerging Chinese beauty brands, their success stories and pain points.

1. Beauty industry overview

2. Case study 1: Perfect Diary #完美日记 - How it achieves 3 billion RMB annual sales in 3 years?

3. Case study 2: Florasis #花西子 - How it uses Guochao trend to build a traditional Chinese style cosmetics brand?

4. Case study 3: HomeFacial Pro - How it successfully targets "skintellectuals" - a group consumers focusing on skincare ingredients? 

5. Case study 4: Winona #薇诺娜 - How it successfully positions as a cosmeceutical brand targeting sensitive skin?