KOC (Key Opinion Consumer) is a trendy term that is often brought up when we talk about KOL (Key Opinion Leader). KOC is often seen as micro or long-tail KOL. KOC is not only your customer, but also helps your brand spread the word to their friends and family and build word-of-mouth (WOM) on social platforms.

Because of the rising cost of KOL marketing, KOC marketing has become an alternative for brands. Some KOCs may only have hundreds of followers but can create posts that go viral and receive thousands of engagements on a UGC driven platform such as Xiaohongshu (RED). Young audiences, especially millennials and Gen Z, are more likely to trust friends' recommendations and regular user reviews instead of advertisements or commercial content from a KOL. Besides, working with KOC can be a very effective way to test the market for a new brand, and do product seeding at the same time.

No. of KOC

Xiaohongshu (RED)​

WeChat Moments

Weibo

Taobao WeiTao

Tik Tok

More...

PACKAGE A

10

5

5

-

-

-

PACKAGE B

20

10

10

10

10

-

CUSTOMIZED

PACKAGE

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