RED Marketing campaign
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Tailor-made Market Strategy (Product Selection, Traffic Directing, Keywords Setting, Content Management etc)
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One KOL campaign including 8 small to micro KOLs reached 280,000+ total exposure and 100,000+ engagements
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One post ranks TOP 10 when searching the category keywords
CASE STUDY I
AMERICAN PREMIUM SKIN CARE BRAND
Professional anti-aging skin care products
Cross border online shop on Tmall Global
Targeting female customers with average retail price of RMB 500 - 2,000
CASE STUDY II
ITALIAN COSMETICS BRAND
Since 1997
Cross border online shop on Tmall Global
With ~3.2 Million Followers on Instagram
Super popular in China
Targeting young female customers with average retail price of RMB 80-300
CONTENT MANAGEMENT +
KOL Marketing campaign
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Content Management on major China social media platforms including WeChat, Weibo, and RED
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KOL Campaign on RED for new product launch, specifically targeting female millennial generation
RED SHOP + CONTENT MANAGEMENT
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RED shop operation, customer services, coordination with platforms events
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RED brand official account management, content production, engaging with followers
CASE STUDY IiI
FRENCH LUXURY RETAILER
Since 2011
Self-operate cross border online shop selling luxury fashion accessories
Cross border online shops on Tmall Global and RED
Targeting young female customers with average retail price of RMB 1,000 -10,000
CASE STUDY Iv
SINGAPOREAN FUNCTIONAL HEALTH SUPPLEMENT BRAND
Established in 2014, Made in USA
Cross border online shops on Tmall Global, JD Worldwide, VIP
Targeting young female customers with average retail price of RMB 100-300
red CONTENT MANAGEMENT
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RED Official Account Opening & Verification
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User Engagement Campaign Design & Implementation (Mini Game, Hashtag, Keywords etc.)
RED KOL CAMPAIGNs
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Tailor-made Strategy (Product Selection, Content and Keyword Management, Traffic Directing etc)
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Selection of KOLs, Influencers
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Coordination with KOLs, Influencers
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Post-campaign Review with Report and Analysis Delivered 1 week after the campaign
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Achieved 150k Coverage, 3500+ Engagements, 2.3% Engagement Rate within 3 campaigns
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Increase Shop Followers from 100 to 1300+
market
strategy -
Consultation
A tailor-made consultation & brand preformance report presented:
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Market Landscape & Analysis
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Competitors Analysis
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Current Situation of the Brand
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Focus Group Research
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Strategic Advice
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Brand's China market strategy & roadmap
CASE STUDY V
FRENCH BEAUTY BRAND
With nearly 200-year history, selling skin care, body care, and perfume etc.
Online shops on Tmall, JD and offline shops in 6 cities.
Targeting young female customers with average retail price of RMB 200-400.
CASE STUDY VI
Affordable Luxury Fashion Jewellery Retailer
Over 10 retail stores and covering 6 main cities in China
Selling Jewelleries, accessories, even Sun-glasses
Targeting young female customers with average retail price of RMB 500-2,000
CONTENT MANAGEMENT
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Content Management on major China social media platforms including WeChat, Weibo, and RED
MINI PROGRAM
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Tailor-made Strategy (Pricing, Content and Keyword Management, Traffic Directing etc)
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Mini Program Set up
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Shop operation, design & decoration, customer service
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Campaign, promotion & membership strategy
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Engage with customers