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RED Marketing campaign

  • Tailor-made Market Strategy (Product Selection, Traffic Directing, Keywords Setting, Content Management etc)

  • One KOL campaign including 8 small to micro KOLs reached 280,000+ total exposure and 100,000+ engagements

  • One post ranks TOP 10 when searching the category keywords

CASE STUDY I

AMERICAN PREMIUM SKIN CARE BRAND

 

Professional anti-aging skin care products

Cross border online shop on Tmall Global

Targeting female customers with average retail price of RMB 500 - 2,000

CASE STUDY II

ITALIAN COSMETICS BRAND

 

Since 1997

Cross border online shop on Tmall Global

With ~3.2 Million Followers on Instagram

 

Super popular in China

Targeting young female customers with average retail price of RMB 80-300

CONTENT MANAGEMENT +

KOL Marketing campaign

  • Content Management on major China social media platforms including WeChat, Weibo, and RED

  • KOL Campaign on RED for new product launch, specifically targeting female millennial generation

RED SHOP + CONTENT MANAGEMENT

  • RED shop operation, customer services, coordination with platforms events

  • RED brand official account management, content production, engaging with followers

CASE STUDY IiI

FRENCH LUXURY RETAILER

 

Since 2011

Self-operate cross border online shop selling luxury fashion accessories

 

Cross border online shops on Tmall Global and RED

Targeting young female customers with average retail price of RMB 1,000 -10,000

CASE STUDY Iv

SINGAPOREAN FUNCTIONAL HEALTH SUPPLEMENT BRAND

Established in 2014, Made in USA

Cross border online shops on Tmall Global, JD Worldwide, VIP

Targeting young female customers with average retail price of RMB 100-300

red CONTENT MANAGEMENT

  • RED Official Account Opening & Verification

  • User Engagement Campaign Design & Implementation (Mini Game, Hashtag, Keywords etc.)

RED KOL CAMPAIGNs

  • Tailor-made Strategy (Product Selection, Content and Keyword Management, Traffic Directing etc)

  • Selection of KOLs, Influencers

  • Coordination with KOLs, Influencers

  • Post-campaign Review with Report and Analysis Delivered 1 week after the campaign

  • Achieved 150k Coverage, 3500+ Engagements, 2.3% Engagement Rate within 3 campaigns

  • Increase Shop Followers from 100 to 1300+

market
strategy -

Consultation

A tailor-made consultation & brand preformance report presented:

  • Market Landscape & Analysis

  • Competitors Analysis

  • Current Situation of the Brand

  • Focus Group Research

  • Strategic Advice

  • Brand's China market strategy & roadmap

CASE STUDY V

FRENCH BEAUTY BRAND

With nearly 200-year history, selling skin care, body care, and perfume etc.

Online shops on Tmall, JD and offline shops in 6 cities.

Targeting young female customers with average retail price of RMB 200-400.

CASE STUDY VI

Affordable Luxury Fashion Jewellery Retailer

 

 Over 10 retail stores and covering 6 main cities in China

Selling Jewelleries, accessories, even Sun-glasses

 

Targeting young female customers with average retail price of RMB 500-2,000 

CONTENT MANAGEMENT

  • Content Management on major China social media platforms including WeChat, Weibo, and RED

MINI PROGRAM

  • Tailor-made Strategy (Pricing, Content and Keyword Management, Traffic Directing etc)

  • Mini Program Set up

  • Shop operation, design & decoration, customer service

  • Campaign, promotion & membership strategy

  • Engage with customers