May 27, 2020
Bullet screen (弹幕 Danmu) is a unique language of Bilibili users. Audiences communicate with each other and content creators through sending bullet comments. According to Bilibili, 4.19 million bullet screens are sent out by Bilibili users everyday. Understanding the bullet screen culture is a key step to understanding the platform. Today let’s take a small quiz to see if you really understand Gen Zer’s language.
A. I’m dying
B. I’m depressed
C. I’m so happy/excited
A. It means the audience has questions about the video
B. It means the audience feels surprised on the video content
C. It’s a negative comment from audiences
A. It means the film now starts
B. It means this is the official video
C. It means the most anticipated scene is coming
Initials of Chinese Pinyin “A Wo Si Le (啊我死了)”, which literally means “Ah, I died”. Gen Zers always use this word to express a strong feeling of happiness and excitement, for example, when they see their favorite pop star.
Meaning “A famous scene”, usually being used in the middle of a video/movie just before the famous scene.
Meaning “Eyes full of tears”, to express that you are deeply touched.
Literally it means “I can”. But the user is not saying that he/she is capable of doing something, but he/she really loves someone or something, for example when they see a pop star. Use “I can” to show your love!
Meaning “Deeply into your soul”. To describe some highlights make the whole video fantastic and they are deeply into your soul.
Originally from “Deja Vu”, a song in the cartoon “Initial D”, to describe high-speed scene, such as car drifting.
To describe something unexpectedly surprising but actually reasonable.
Literally means “Welcome home”. Originally from a Japanese movie in which the main character is a lonely girl. Audiences send “Welcome home” to show sympathy.
Usually used in the middle of a video meaning the most anticipated scene is coming.
“A standard ending” - meaning the ending of the video is not surprising.