May 9, 2021

SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - F&B INDUSTRY

Excited to share our 2nd report of series "Secrets to Success for Emerging Chinese Brands" - F&B industry, co-created with Daxue Consulting.

We looked into 4 top selling F&B brands in China:

🍬#GenkiForest #元气森林

How does it become the zero sugar version of “Coca-Cola” in China?

☕️ #CoffeePls #永璞咖啡

How did freeze-dried coffee sell over 1.5 million boxes in one day?

🍜 #RamenTalk #拉面说

How did it reach 250 million RMB GMV, ranking NO.1 on Tmall list of instant food category?

🥤#HEYTEA #喜茶

How does it become the “Starbucks” of the new style tea industry?

📩 DOWNLOAD 54 pages of full report HERE !