Faye is a native Chinese and received her Master's degree for Business Management in UK. She started her career in China social media promotion covering Weibo and WeChat. In 2016, she then went on to join a Chinese cross-border eCommerce company and was in charge of managing multiple eCommerce stores on RED including L'OREAL Paris. She mainly managed the operation of international brands on the platform. She is now responsible for Brand eCommerce operations and KOL marketing.